This article was initially printed by John Faulkner on Clear Fleet Report, a publication that offers its readers the data they should transfer to vehicles and vehicles with greatest gas economic system, together with electrical vehicles, gas cells, plug-in hybrids, hybrids and superior diesel and gasoline engines.
The VIP EV gross sales expertise
One factor Lucid Motors is aware of is its buyer. They know this particular person has means, is accustomed to the finer issues, and isn’t against being acknowledged for his or her accomplishments. In different phrases, handled like a VIP. Lucid takes this to the Nth diploma with the shopping for course of for considered one of its luxurious electrical vehicles. Welcome to the Lucid Studio.
The Lucid Studio expertise
In case you are keen on buying the Lucid Air there can be no casually strolling as much as one, or a number of, on a supplier lot or in a showroom. First, you’ll set an appointment at one of many 4 California Lucid Studios presently open in Los Angeles, Beverly Hills, San Jose, and Newark both by calling 1-844-367-7787 or emailing [email protected] There could even be a credit score examine, then an appointment can be set. You’re shopping for straight from the producer.
Clear Fleet Report visited the Beverly Hills location, which is not like any earlier automotive shopping for expertise. To start, signage on the constructing is close to non-existent, so simply search for the handle. As soon as the doorways are unlocked, a manufacturing facility consultant greets you, and the elegant inside area envelopes your senses with wooden, glass, darkish tile, and an industrial, open ceiling rafter design. The richness really feel units the tone to be taught in regards to the high-tech Lucid Air. It can finally be a gross sales and repair location.
Lucid Motors initially is taking orders for 4 fashions, that are hand constructed to every buyer’s specs on the firm’s new Arizona manufacturing website (extra on that later). All pricing is earlier than any federal tax credit or state rebates.
Lucid Air Dream Version
- 1,080 horsepower
- 465-mile driving vary
- $7,500 refundable deposit
- Spring 2021 supply
Lucid Air Grand Touring
- 800 horsepower
- 517-mile driving vary
- $1,000 refundable deposit
- Spring/summer season 2021 supply
Lucid Air Touring
- 620 horsepower
- 406-mile driving vary
- $1,000 refundable deposit
- Fall 2021 supply
Lucid Air Pure
- 480 horsepower
- 406-mile driving vary
- $300 refundable deposit
- 2022 supply
As soon as granted an appointment, don’t be shocked in case you don’t see a Lucid Air within the Studio, although it seems like the corporate’s intent is to have fashions to indicate. The expertise can be primarily utilizing digital actuality (VR), the place you’ll get to see and configure the inside choices of cloth, wooden, and metals, and choose an exterior shade. You then have decisions of a Lucid Air with single or twin motors, completely different horsepower rankings, and driving ranges as detailed within the 4 fashions listed above.
The VR factor entails adorning a VR headset whereas sitting in a Lucid Air inside mock-up. The VR expertise will take you thru the automotive, its options, and even a digital drive. Lucid additionally plans to supply a “house model” for individuals who’d prefer to configure their automotive at house. In that model a Lucid salesperson will information the viewer via the non-obligatory options of the automotive.
What’s a Lucid Air?
Lucid Motors claims the Air can be quicker and extra environment friendly than a Tesla Mannequin S–the quickest manufacturing sedan out there. (In fact, Tesla responded by teasing the introduction of a Plaid model of the S that would cut that hole.) From the skin it’s a four-door sedan, with a clear fashionable design. The inside options the newest in expertise, and the expansive backseat is prepared for executives to be whisked in silence to their subsequent vital assembly.
The Lucid Air definitely is a really fashionable and modern automotive, and the corporate hopes that can be sufficient as sedans fall more and more out of favor with American shoppers. Lucid intends to handle the market shift with its subsequent mannequin, the Gravity luxurious SUV, which was teased on the launch of the Air final yr.
Subsequent up for Lucid Motors
The largest information for Lucid is it now has a spot to construct its vehicles. The primary part of its greenfield meeting plant, being inbuilt Casa Grande, Arizona, is scheduled to go surfing in early 2021. Able to constructing 30,000 models in its present configuration, additional phases will ramp-up manufacturing to 400,000 models. Lucid constructed its full beta check fleet within the plant and is now shifting to manufacturing fashions. The manufacturing system on the plant, which has been dubbed AMP-1 (for Superior Manufacturing Plant), makes use of superior processes similar to an aircraft-inspired riveted and bonded monocoque physique that replaces spots welds.
To deal with all that manufacturing capability, Lucid has plans to open 20 further Studios these markets.
- Arizona – Scottsdale
- California – Torrance, Millbrae, San Diego, San Rafael, Orange
- Colorado – Denver
- Florida – West Palm Seaside, Riviera Seaside, Miami
- Illinois – Oak Brook
- Massachusetts – Boston
- Michigan – Coldwater
- New York – Lengthy Island, Manhattan
- Texas – Houston, Dallas
- Virginia – Tysons
- Washington – Seattle
The underside line
Lucid Motors is enjoying in some lofty and unknown territory. Launching an all-new car from an all-new automotive firm, and constructing an all-new state-of-the-art manufacturing facility earlier than there are any gross sales reveals some severe moxie (and deep pockets).
The corporate is aware of the automotive market over the subsequent 5 – 10 years will see an increasing number of electrical autos launched, so being on the forefront with the quickest sedan with wonderful driving vary, is a good way to be a pacesetter. However with the primary providing to the general public having an eye-popping value of $169,000, the possible proprietor base could be very small. When considered one of them makes an appointment to go to a Lucid Studio, that they had higher place an order.
Lucid Motors is a luxurious electrical automotive firm with no time for lookie-loos or those that simply need to kick the tires. The Air is a severe car for a discriminating purchaser, a purchaser Lucid is assured can be impressed with the craftsmanship, efficiency, and driving vary.
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Revealed December 24, 2020 — 01:00 UTC