Whereas Telegram is likely to be gaining numerous customers this yr as a consequence of WhatsApp’s controversial privateness coverage replace, the app was already spectacular progress in 2020 in India.
Based on analytics agency App Annie, Telegram’s month-to-month lively customers elevated by 110% — in a 600 million web consumer market —and made it the quickest rising social app within the nation. WhatsApp was second within the progress record, adopted by Instagram and brief video apps MX Takatak and Moj. Each these apps launched final yr following TikTok’s ban within the nation.
This implies Telegram begins the yr with a powerful foothold in India — with greater than 115 million lively customers — and it would solely improve as extra folks would possibly flip their again on WhatsApp.
Regardless of this, WhatsApp nonetheless guidelines the messaging recreation in India with greater than 400 million month-to-month lively customers, and it’ll be a troublesome activity to get wherever close to that determine.
App Annie’s state of cell 2021 report means that like the remainder of the world, Indians spent numerous time on their cellphone because of the pandemic — 4.6 hours per day on common as in comparison with 3.3 hours per day in 2019.
When it comes to downloads, Fb’s household of apps nonetheless prime the chart. Nonetheless, the brief video app Snack snuck into third place, earlier than it was banned in November. Additionally, regardless of being booted out of the Play Retailer and App Retailer in July, TikTok managed to seize the fifth place in downloads.
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Revealed January 13, 2021 — 12:48 UTC