Not way back, a low-profile program known as Android One appeared prefer it might be simply the one-two punch Android wanted.

Android One, like numerous Google initiatives, has had an extended and winding historical past with loads of twists and turns. When Android One first got here into the image in 2014, it was described as an effort to “make high-quality smartphones accessible to as many individuals as doable.” The main focus was squarely on bringing reasonably priced telephones with distinctive experiences to rising markets — locations like Pakistan and India, the place it might be “exhausting for individuals” to “get their fingers on a high-quality smartphone,” as Google put it on the time.

However that was simply the beginning of Google’s Android One ambitions. Three years later, in 2017, Google expanded this system with the launch of Android One telephones in locations like Japan, Taiwan, and ultimately the USA. The corporate modified its description of the trouble from that unique small-scale focus to the a lot broader imaginative and prescient of a “collaboration between Google and [its] companions to ship a software program expertise designed by Google,” with a assure of moderately well timed ongoing working system updates and an expertise that’d be free from all of the bloat and shenanigans baked into so many Android merchandise.

Sound acquainted? It ought to. It is mainly the similar idea we see with Google’s personal self-made Pixel telephones, solely scaled down a bit and with different producers concerned. Or, to zoom again even additional into Android nerdland, it is extremely much like what we used to see with Google’s Nexus telephones many moons in the past — the place Google would usher in different phone-makers to deal with the {hardware} however then preserve full management over the software program, assist, and total person expertise itself. (Within the Nexus situation, after all, the telephones have been branded as Google gadgets. However that surface-level distinction apart, the state of affairs is nearly eerily comparable.)

Over the previous few years, Android One has grown increasingly more mature, with a lineup of impressively first rate budget-level and even midrange gadgets made by the likes of Nokia, LG, Motorola, and a handful of different firms. These telephones have constantly been forward of the pack relating to the ever-important space of Android upgrades, with post-sales assist that places most different choices — together with those who value 4 to 5 instances as a lot — to disgrace.

Recently, although, one thing unusual has been taking place. The once-thriving Android One program appears to have quietly pale into an virtually forgotten footnote. The tempo of latest gadgets exhibiting up in this system’s digital cabinets has slowed right down to a trickle, and the telephones that are nonetheless alive and kickin’ inside the Android One partitions are failing to fulfill their one-time guarantees of quick and frequent software program updates.

Copyright © 2021 IDG Communications, Inc.

By Rana

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