On the finish of the day, all Apple needs is your cash. Generally although, this need for money manifests as one thing that’s really constructive for customers. And Apple‘s app monitoring transparency is a kind of issues.

With the launch of iOS 14.5, Apple included a characteristic that permits you to cease apps monitoring you throughout a number of bits of software program or web sites. Fb and Mark Zuckerberg hate it — and yow will discover a breakdown of the operate right here.

And — would you imagine it? — it seems as if droves of iOS customers are opting out of being tracked throughout apps. No. Absolutely not. By no means.

A brand new report from Flurry analytics estimates that solely 4% of lively iOS customers in America have opted in to advert monitoring:

US app tracking transparency opt-in apple