TikTok will quickly give customers the choice to create longer movies. The corporate is extending the utmost size of clips from 60 seconds to 3 minutes.
Up entrance: TikTok has been testing the expanded format since late final yr. Over the approaching weeks, the corporate will begin rolling out the choice all over the world.
Product supervisor Drew Kirchhoff stated the change would pave the best way for richer storytelling and leisure on the app:
Creators are already well-versed in weaving multi-part tales collectively on TikTok (everyone knows the phrase, ‘like and observe for half 3’) however we frequently hear from creators that they’d love just a bit extra time to deliver their cooking demos, elaborate magnificence tutorials, academic lesson plans, and comedic sketches to life with TikTok’s artistic instruments. With longer movies, creators could have the canvas to create new or expanded varieties of content material on TikTok, with the flexibleness of a bit more room.
The corporate has shared some examples of how creators have been experimenting with longer movies:
@chowderthebulldogWe’re making an attempt out TikTok’s new longer video format. Please tell us what you suppose. #fyp#bulldogtiktok#dogsoftiktok#petsoftiktok#tipsandtricks♬ unique sound – Chowder
TikTok movies have been initially restricted to a most of 15 seconds, however the restrict was later prolonged to at least one minute. The tight timeframe brevity has performed an enormous position within the app’s rise, however it’s now not a USP. In Snapchat Highlight and YouTube Shorts, TikTok now has two rivals with the identical most video size.
Instagram has additionally taken the struggle to TikTok with the launch of Reels, and the agency plans to broaden additional into video.
TikTok’s enlargement to 3 minutes may assist differentiate the app from its youthful rivals, in addition to ramp up the competitors with streaming big YouTube. However it might additionally lose a few of the shorter format’s appeal — and take a look at the eye span of viewers.
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