As EVs are booming, it’s solely pure that automakers try to step up their advertising and marketing methods to get a bit of the pie.
Among the many varied notable examples, Ford undeniably will get the prize of probably the most what-the-fuck gross sales tactic ever. You can give it a guess, however I’m afraid you’d fail. As a result of it’s a FRAGRANCE.
Sure, a fragrance that imitates the scent of petrol, designed for all those that wish to go electrical with the Mustang Mach-E GT, however who merely CAN’T LIVE with out the intoxicating scent of gasoline.
It’s known as “Mach-Eau,” and let’s take a second to watch the genius of this elaborate wordplay.
“Mach” from the Mustang Mach-E GT, and “Eau” from, , “eau de parfum,” “eau de toilette.” Get it?
If this isn’t good advertising and marketing, I don’t know what’s…
The large query right here is: How did Ford give you such a ‘ground-breaking’ thought?
In keeping with a survey commissioned by the automaker:
One in 5 drivers stated the scent of petrol is what they’d miss most when swapping to an electrical automobile, with nearly 70 per cent claiming they might miss the scent of petrol to some extent.
Petrol additionally outranked the scent of cheese and wine, and nearly stole the primary place from the scent of recent books.
Don’t get me improper right here, I’ve been to gasoline stations a thousand instances and I, too, acknowledge the expertise — for some purpose petrol smells wonderful.
However, come on, imitating the scent of gasoline with a fragrance can’t be introduced as an incentive to purchase an EV. There are different precise motivators — like environmental affect, for instance?
If we observe such a nostalgic-of-petrol-cars method, now we have some extra concepts. What a few ornamental exhaust pipe? Or possibly an in-built soundtrack of the engine’s roaring sound? Take notes, Ford. And also you’re welcome.
Do EVs excite your electrons? Do ebikes get your wheels spinning? Do self-driving automobiles get you all charged up?
Then you definately want the weekly SHIFT publication in your life. Click on right here to enroll.