After months of rumors, Netflix has lastly confirmed one of many largest modifications to its service but: the streaming platform is moving into gaming.
Granted, we knew this not directly as the corporate confirmed it had employed a brand new VP of Recreation Growth final week. However at present we’ve gotten much more direct affirmation.
Particularly, Netflix is coming into the cellular gaming area — no less than to start out. In a letter to buyers, the corporate mentioned:
“We’re additionally within the early phases of additional increasing into video games, constructing on our earlier efforts round interactivity (eg, Black Mirror Bandersnatch) and our Stranger Issues video games. We view gaming as one other new content material class for us, much like our growth into authentic movies, animation and unscripted TV. Video games can be included in members’ Netflix subscription at no further value much like movies and collection. Initially, we’ll be primarily targeted on video games for cellular units.
We’re excited as ever about our films and TV collection providing and we count on an extended runway of accelerating funding and development throughout all of our current content material classes, however since we’re almost a decade into our push into authentic programming, we predict the time is correct to study extra about how our members worth video games.”
The corporate additionally particularly referred to as out how “within the race to entertain shoppers,” it competes towards corporations like Epic Video games, an apparent nod to Fortnite. In different phrases, whereas the corporate mentions YouTube and TikTok as opponents as effectively, Netflix has its sights set on something that takes away potential screentime you possibly can be utilizing on the Netflix app.
There’s no phrase on what this cellular gaming strategy will appear like nor once we will begin to see video games present up on units, however it’s clear the transfer to gaming can be one of many largest strikes for Netflix because it stopped specializing in DVDs.
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